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Children sitting and listening at school.

Our Curriculum and Values


Program & Curriculum:

Our #1 goal is to get children excited about learning while preparing them to be successful in Kindergarten. To measure our children's progress, we have tailored Newport News public school system's yearly calendar.  By mimicing their 9 weeks schedule, we break down our curriculum books over a year time so that our children can master the standards and goals set within each curriculum book. We send home progress reports at the four and a half weeks mark and report cards at the nine weeks mark. We also give a Pre/ Post test on children ages two and up that allows parents to see their progression, from the first half of the year to the second half of the year. We also utilize the Ages and Stages Questionnaires: Social Emotional System ( ASQ:SE ), which we adopted to assist in the monitoring and identifying of children ages 3 months to 5 1/2 years of age, for needing further social-emotional behavioral assessment. We tie all measurement instruments to each researched based curriculum.  


The Creative Curriculum by Teaching Strategies, is a research-based curriculum that features exploration and discovery as a way of learning, enabling children to develop confidence, creativity, and lifelong critical thinking skills. It is designed to help WE LOVE KIDS educators at all levels of experience, plan and implement an individualized developmentally appropriate, content-rich program for our infants with diverse milestones and skill levels.


The Milestones of Child Development is Virginia's Alignment Project.  We use this research guide to aid in developmentally appropriate lesson plans for our Toddlers, Preschool Readiness Enrichment Programs and our Preschool classroom. The Milestones of Child Development promotes optimal learning through all aspects of a child's development (i.e., social and emotional, approaches to learning, language and literacy, cognitive, and physical).  It is inextricably interrelated and nurtured through a combination of active exploration, play, social interaction, and thoughtfully planned activities that capitalize on children's natural tendency to seek ever higher levels of challenge to master.

WE LOVE KIDS Pre-K program utilizes Virginia's Foundation Blocks for Early Learning as our standards in literacy, mathematics, science, history and social science, health and physical development, personal and social development, music, and the visual arts, with indicators of success for entering kindergarten that are derived from scientifically-based research. The standards reflect a consensus of children's conceptual learning, acquisition of basic knowledge, and participation in meaningful and relevant learning experiences. The standards are aligned with Virginia's Kindergarten Standards of Learning (SOL) and Virginia's Phonological Awareness Literacy Screening (PALS). 

Railroad Set

We Love Kids Core Values


We conduct our business with a focus on promoting our reputation for excellence as providers of educational programs. We are respectful of the rights, opinions and responsibilities of individuals to include our co-workers, families, and partners in the community. As professionals, we maintain confidentiality, demonstrate dependability, portray ourselves and our programs in a positive professional manner, and speak constructively of co-workers, our families and the company.


We adhere to ethical values and principles that are in alignment with licensing standards and professional codes of conduct. We strive to be fair and consistent in all that we do. Our conversations contain honesty, including those times when the messages are difficult to share.


We demonstrate tolerance and understanding of the thoughts, beliefs and practices of others in our workplace and in the community. We view the discussion of new ideas and diversity as opportunities to strengthen the quality of programs that we offer to our families. We are committed to communicating messages with courtesy and professionalism.

Community and Family

Our children, parents, teachers, schools and the people that support them, are all part of our We Love Kids family. We fulfill our civic duties by serving as a responsible employer and by supporting programs that benefit the communities where we live and do business. We encourage participation in activities which give back to our communities.


We constantly strive to grow and develop as individuals and as a company. We recognize the benefit of professional development and implementing best business practices to offer quality educational programs. We are committed to continuously improving our programs and services through innovation and the investments in people and facilities.


We firmly believe that teamwork is the most effective method to provide quality education to our families. We step-in and help out each other, even without being asked to do so. We work through challenges and conflicts professionally and collaboratively. We share information and resources with others within the company.

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